Next, structure needs to be brought to these thoughts, needs and ideas. This analysis begins with the first words of the online consultation, and by the time we have heard and understood
- what you want
- the purpose
- the result you are looking for
- the reason people deal with you rather than your opposition
and, naturally, our years of experience, we are in a position to suggest your Key Differentiating Factors (KDF).
These KDFs will form the basis of your website’s actual physical structure, and ultimately, this is the most important decision that needs to be made.