This is generally referred to as taking a specification. But there is more to it than that; we need to know what your head wants, and your heart. We need to understand the ‘what’ and the ‘why’.
Sometimes even the client is not clear on what is needed. Here too, we can help you toward an answer.
Taking a good spec is both art and science. It involves asking, and then really listening to the answers to:
- What do you want?
- What makes this worth doing at all?
- Why do people deal with you rather than your competition?
Open questions such as these provoke the creative process. The result is often a pleasant experience; one idea fuelling the next – a collaborative climbing of a creative cloud.
Next we ask: What is the purpose of the website?
- E-commerce sales
- A combination of the above
It is important to achieve clarity on this, because only in contemplation of the purpose can we really ask:
- What are the RESULTS you are looking for?
Spelling this out allows you, later, to compare this to:
- What was the RESULT we achieved?
Depending on the fair and honest outcome of this assessment we may either lavish praise and congratulations on each other or, as needed, make the necessary adjustment to achieve the result you want.
And finally, the easy part. Questions to do with:
- Colour scheme
- Look and feel
- Web copy
- and so on