Together with your website’s design, comes the content structure – the way your website’s navigation flows. The structure will be derived from your business’s Key Differentiating Factors as established in our consultation.
This is a very important step in the design process: Your website’s content will flow uniquely; different to your competitors and congruent with the factors that differentiate you from them. It will determine how your visitors interact with your website and, most important, the path they follow from first finding your website to finally signing up or getting in touch.
The structure also determines how you as the owner will interact with your own website. The content management system will be shaped to fit your custom content. Your content may need to be organised into sections and each section may need to be displayed differently – depending on the type of content and it’s resulting location on the website.