The purpose of the Regulate website is to introduce a revolutionary new product for the treatment of Irritable Bowel Syndrome. The aim is to establish credibility with potential distributors therefore, although graphically rich, the focus is more on copy writing and display of legal documentation. All documentation and copy can be uploaded, edited and published by the website administrator themselves by using a feature rich content management system.

As this website’s online business strategy is to market to different market segments in different phases, special attention is given to scaling for future content growth and feature expansion.

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